Paid advertising can rapidly increase traffic and generate leads while your organic strategy builds momentum.
But PPC managed in isolation — without reference to your SEO keyword data, your landing page quality, or your broader digital marketing strategy — wastes ad spend on the wrong audience at the wrong stage of the buyer journey.
I manage PPC campaigns in direct alignment with your organic search strategy, using shared keyword intelligence and conversion-focused landing pages to maximise ROI across both channels.
Google Ads Campaign Management Built Around Your Business Goals
Google Ads is the highest-intent paid channel available — your ads are displayed to users actively searching for what you offer.
Getting that intent to convert requires more than a live campaign. It requires the right keywords, compelling ad copy matched to the search query, well-structured landing pages, and ongoing management that refines keywords, bids, and ad copy based on what the data shows.
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Every Google Ads account I manage begins with a full account audit — existing campaigns reviewed, wasted ad spend identified, and a strategy rebuilt around your actual business objectives and target audience.
Meta and LinkedIn Ads for B2B Lead Generation and Brand Reach
Not every potential customer is searching on Google.
Meta Ads and LinkedIn Ads reach audiences based on who they are rather than what they are searching for — making them particularly effective for B2B lead generation, brand awareness campaigns, and retargeting visitors who have already shown interest in your offer.
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LinkedIn Ads are especially valuable for B2B businesses targeting specific job titles, industries, or company sizes. Meta Ads extend reach cost-effectively across a broader audience.
Both are managed in alignment with your Google Ads and SEO strategy — the same keyword intelligence, the same audience understanding, applied across multiple campaigns and platforms.
Ongoing PPC Management, Reporting, and Optimisation
Launching a campaign is the start, not the finish. PPC is an ongoing process — ad copy tested and refined, keywords expanded or excluded based on search term data, bids adjusted to maximise return on ad spend, and landing pages reviewed for conversion rate.
I manage this cycle continuously, using Google Analytics and platform-native reporting to track performance against your business goals and adjust strategy accordingly.
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Every month you receive detailed analytics showing what your budget achieved, where it was spent, and what the plan is for the next period. No black box management — full transparency on every decision.
What PPC Management I Cover
Google Ads Management
Ad Copy & Creative Strategy
Meta & LinkedIn Ads
Landing Page Optimisation
Keyword Research & Bidding
Monthly Reporting & Analytics
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