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Crafting a Content Template: No Paid Tools Required! [Free Template!!]

  • Matija Mesić
  • Feb 3, 2024
  • 3 min read

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Whether you're a seasoned writer or just starting your journey, having a solid content template can be a game-changer. 


In this guide, we'll explore the art of crafting a kickass content template without spending a dime. So, roll up your sleeves, and let's get started.


The Beauty of Simplicity: Why No Paid Tools?


Before we dive into the nitty-gritty, let's talk about the beauty of simplicity. You don't need an arsenal of paid tools to create a killer content template. 


The do-it-yourself (DIY) approach not only saves you money but also empowers you to customize your template exactly the way you want it. Let's embrace the freedom of crafting something awesome without a hefty price tag attached!


Understanding Your Content Needs


The first step in crafting your content template is understanding your content needs. 

What types of content do you create regularly?


Blog posts, social media updates, emails – each has its unique requirements. Tailoring your template to suit the specific demands of your content types ensures efficiency and consistency.


Building the Blocks: The Essentials of a Good Content Template


Ideal target customer


Define who the article is targeting and what is their search intent. Before outlining the article create detailed buyer personas. Follow up by conducting keyword research and looking at search queries your customers might use.


More on defining your ideal customer profile here. 


Search Intent Hypothesis


Briefly outline the point of the article and what is the takeaway that we are hoping the reader will walk away with. The idea here is that down the line you can re-check and rewrite if the search intent changes.


Outline the overall search intent and evaluate the content of competitors who rank well for similar queries. Understand the approach they have taken to address the user's intent. Then, define how your content will be different from what is already out there. Think about other angles you might explore to make your stuff stand out. 


Headers and Subheaders


Headers are the unsung heroes of your content. They guide the reader, set the tone, and break down information. Subheaders, on the other hand, add an extra layer of organization. Think of them as the GPS for navigating your content – invaluable.


Introduction and Conclusion Sections


Your introduction should be a captivating handshake, and the conclusion a memorable farewell. These sections frame your content, leaving a lasting impression. Share a compelling story, ask a thought-provoking question, or drop a surprising fact to grab your reader's attention right from the start.


Body Content Structure


The body of your content deserves attention too. Break it down into manageable sections. Use bullet points, lists, or paragraphs based on the nature of your content. A well-structured body keeps your reader engaged and makes your content easy to digest.


Call-to-Action (CTA)



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A good CTA is clear and naturally calls for the buyer to interact with a sense of urgency!


Don't forget the CTA! Whether you're encouraging comments, social media shares, or guiding your audience to take a specific action, a clear and compelling CTA is a must. It's the finishing touch that transforms a passive reader into an engaged participant.


Tailoring Your Content Template 


Now comes the fun part – tailoring your template to your unique style. Your template should be a reflection of you. Feel free to experiment with fonts, colors, and formatting that resonate with your brand or personal aesthetic. The more it feels like you, the more comfortable and enjoyable the writing process becomes.



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You can also download this template here

Don’t worry, it's completely free. You don’t even need to leave an e-mail. Feel free to make a copy for yourself and adapt it to your unique style. 


Testing and Iterating: Refining Your Template Over Time


Creating your template is just the beginning. The key to perfection is in testing and iterating. Regularly review your template and be open to adjustments. Seek feedback from peers or your audience. As your content evolves, so should your template. It's a living, breathing document that grows with you.


Conclusion


Congratulations! You've crafted your very own kickass content template without spending a dime on fancy tools. Armed with a personalized, budget-friendly template, you're ready to conquer the world of content creation. Remember, the journey doesn't end here. Keep refining, experimenting, and enjoying the process. Happy writing!


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